Tufts University ISIP Logo

The Office of Intercultural and Social Identities Programs (ISIP) provides opportunities for students to think about who they are and how their identities impact their lives. When creating the logo we  used the circle as a classic representation of the whole of something. It is visually pleasing and strong. In this case we took it to represent the Tufts campus environment. It is made up of many different cultural and social parts represented by the different colors.  When placed together and they interact the form the whole and are at their strongest.

The logo was used in the Say hello! campaign and printed on posters, postcards, buttons and books.